We’re a small team with a big purpose — working together to create trusted health apps that make life easier for the people who need them most.
Each of us brings unique skills and experience to the table — from frontline healthcare and education to storytelling, design and development. What unites us is a shared belief in making reliable health information accessible to everyone.
Dr Knut Schroeder Founder & Director Lead Editor Clinical Safety Officer Honorary Senior Clinical Lecturer, University of Bristol
I lead our projects and ensure that our apps are of the highest possible quality.
I’m a GP with over 30 years of experience in the NHS, and I’ve spent much of my career focused on helping people understand their health and navigate the system with confidence.
In the past, I was a GP Partner in Bristol, Senior Clinical Lecturer at the University of Bristol, and Chief Executive of the Self Care Forum. I'm also the author of four health books, including Diagnosing Your Health Symptoms For Dummies.
I make sure our content is written in clear, plain English — so everyone can understand and act on it.
I’m a former BBC television producer and script editor with a PhD from Oxford. For over 20 years, I’ve worked on landmark science and health series, including collaborations with Sir David Attenborough. My goal is to make complex information simple, accurate and engaging.
I build the frameworks for our apps, helping to turn ideas into smooth, user-friendly experiences on Android and iOS.
With over two decades in software development, I’ve created robust digital solutions across industries. My aim is to make using our apps feel seamless — even offline.
Jake McMurchie Web Developer and Designer
I've designed and maintain the Expert Self Care website — keeping things running smoothly, looking sharp, and easy to navigate.
Alongside web development, I work with other high-profile clients on digital projects. I’m also a professional saxophonist and member of Get the Blessing, winner of BBC Jazz Album of the Year.
Project teams.
Every app we build is a team effort — shaped by the right mix of skills, knowledge and lived experience.
Each project brings together a team of 50 to 50 contributors and 3 to 10 partner organisations. Together, we co-create apps that reflect the real needs and voices of the communities we’re here to support.
Dr Sharmila Choudhury
