Company

About Expert Self Care

We believe trusted health information should be in everyone's hands. 

Expert Self Care is a small, independent company on a big mission: to make it easier for people to take control of their health and wellbeing — with trusted, free information apps tailored to real-life needs.

Founded in 2012 by Dr Knut Schroeder, a UK GP with over 30 years in the NHS and higher education, Expert Self Care started with a simple idea: that mobile technology could help solve a public health problem.

Knut saw too many smart, capable people struggling to understand symptoms, find support, or feel confident about self-care — especially in a crisis. So he set out to change that.

What began as one student-focused app has grown into a growing library of award-winning, evidence-based tools for people often left out of the health conversation.

What we do

We create trusted, user-friendly mobile apps that:

  • Help people make better health decisions
  • Reduce unnecessary pressure on services
  • Support groups who are often underserved

Each app is designed with — not just for — its audience, co-created with lived experience experts, health professionals and trusted partners.

Who we support

Our library of apps enables health and care providers to serve high-priority groups, including:

  • People who self-harm or feel suicidal
  • People with eating disorders
  • Students with mental health issues
  • International students
  • Young carers
  • People with bladder or bowel leakage
  • People living with Polycystic Kidney Disease (PKD)

We continue to expand our range of apps to groups that need more support.

Our vision

A world where everyone can freely access reliable health information — anytime, anywhere.

Our purpose

To advance public health education through mobile technology. We help people look after themselves — and help services focus on those who need them most.

Our values

We're here to make a difference — and we live by the values that guide our work every day.

  • Impact is crucial. We want to make the world better than we found it.
  • Co-creation matters. We build apps with people, not just for them.
  • Trust is earned. We're transparent, inclusive, independent, and fair.
  • People come first. We act with kindness and support your goals.
  • Quality counts. We aim for excellence and continuous improvement.
  • Always learning. We invite feedback, stay current, and grow together.
  • Balance matters. Work should be rewarding and sustainable.

How we're funded

We’re a privately owned company, fully independent and free from outside shareholders or commercial bias. Our first apps were self-funded — and we continue to grow with integrity.

We generate income through:

  • Organisational subscriptions to localised home and signposting in some apps
  • Commissions for custom-branded apps
  • Grants from trusted public or not-for-profit bodies
  • Ethical commercial partnerships with reputable companies (in development)

Our commitment: to keep apps free to download — without ads or in-app purchases.

Awards