
Every day, people across the UK and Ireland struggle to find clear, trusted health information.
You're working hard to support them – whether you're in the NHS, a university, a charity, or an industry organisation. But your services are stretched, and the people who need help most are often the hardest to reach.
Without the right information at the right time, people make poor decisions, miss early warning signs, and arrive at your door in crisis. Avoidable demand rises. Your teams bear the strain.
What if those same people had trusted, clinically reviewed health information in their pocket – built specifically for them, available any time, entirely free?
With Expert Self Care apps, you reach communities with unmet needs to help them:
- understand their symptoms and make better-informed decisions
- manage more of their health at home – before problems escalate
- find the right support before they reach crisis point
Fewer avoidable contacts. More breathing room for your teams. And the people who truly need you are getting the care they deserve.
Three ways to start – depending on your budget and timeline.
1 | Free apps. Need to increase your digital support? Enable your teams to provide consistent guidance and counter misinformation – with evidence-informed, NHS-aligned tools that your communities can access right away. No contract. No sign-up. No set-up. No budget needed.
2 | Local app pages. Need a more effective alternative to printed materials and websites? Provide your own information and signposting with a branded homepage and local support directory on existing apps – enhancing your standard care, not replacing it.
3 | Bespoke apps. Need something that's entirely your own? We design, build, and maintain a fully-accredited app around your brand and priorities – giving your community trusted, tailored support while strengthening your organisation's reach and reputation.
Built to the highest clinical standards – so you can share with complete confidence.

Here's why commissioners, clinical teams, and wellbeing support services trust our apps – and share them with confidence:
- Evidence-informed content. Consistent with NHS guidance and best practice. Co-created by teams of clinicians, user experts, and trusted partner organisations.
- Independently quality assured. PIF TICK accredited. Assessed by ORCHA. NHS DTAC compliant.
- Recognised by the profession. Featured in the Mind App Library. Honoured by the British Medical Association and Nursing Times. Winner of the Medilink South West 2026 Award for Advances in Digital Healthcare.
Since 2012, our apps have supported over 250,000 people across the UK and Ireland, delivering more than 1.5 million page views.

Purpose-built for the people your services struggle to reach.
Each of our 10 apps starts with one specific community – built with clinical experts, partner organisations, and the people who'll use it.
Here's what that looks like in practice:
- Young carers – young carers balancing education, home life, and caring for someone they love
- Bladder & bowel leakage – adults living with the embarrassment and isolation of bladder and bowel incontinence
- Overwhelmed students – students struggling with their mental or physical health at university

All apps are entirely free to download on iOS and Android. No sign-up. No collection of personal data. No in-app purchases. No advertising. Just easy access to trusted information at the touch of a button.
Trusted by the people who matter most.

"I'm blown away – it's brilliant. Thank you for restoring my faith in human kindness with this non-judgemental app."
– User, 'distrACT' app
"Outstanding involvement of experts and professionals."
– BMA Patient Information Award Committee
"Accurate and quality app. Delivered on time and on budget, and a pleasure to work with."
– NHS Cambridgeshire
In good company.
From NHS Trusts and universities to charities and specialist organisations – our apps are already working across the UK and Ireland.

A small shift. A meaningful difference.
If you're tired of watching avoidable demand pile up – or simply want to explore what trusted digital health guidance could do for the people you serve – we'd genuinely welcome a conversation.
