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Trusted health guidance and links to available support - always in your community's pocket.
Fed up with managing preventable crises and avoidable service pressures? It's time to work smarter.
Created for NHS providers, universities, charities, national organisations and industry, Expert Self Care apps are calm, easy-to-use resources that enable you to reach specific underserved groups with trusted, PIF-TICK-certified health content - all in one place, and available offline.
Provide instant relief for people who feel stuck:
- Clear health information. Help people understand their symptoms and make better choices - especially when in crisis.
- Practical self-care guidance. Empower your communities to confidently manage more of their health at home - before problems escalate.
- Better signposting. Enable people to find the right help at the right time - and use services more effectively.
Designed to create more self-care aware communities, Expert Self Care apps are there to help you promote earlier intervention and reduce avoidable service contacts.
Choose how you work with us
1 | Free apps. Share evidence-informed and NHS-compliant tools immediately - at no cost. No contract. No sign-up. No set-up.
2 | Local app pages. Add a branded homepage and local support directory to an existing app to help your community find the right support.
3 | Bespoke apps. Commission an app with your branding - built around your needs. We make it easy and handle development, content, and maintenance for you.
Share Expert Self Care apps with complete confidence.

Established digital tools you can trust - widely used in the NHS, higher education, and global industries:
- Evidence-informed content. Aligned with NHS guidance and best practice. Co-created by teams of clinicians, user experts, and trusted partner organisations.
- Independently quality assured. PIF TICK accredited. Assessed by ORCHA. NHS DTAC compliant.
- Recognised by the profession. Featured in the Mind App Library. Honoured by the British Medical Association and Nursing Times. Winner of the Medilink South West Award 2026 for Advances in Digital Healthcare.
Since 2012, Expert Self Care apps have supported over 250,000 people across the UK, Ireland, and worldwide, delivering more than 1.5 million page views.

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Purpose-built for the people who need it most.
Each Expert Self Care app is designed around one specific community - developed with clinical experts, partner organisations, and the people it's built to serve.
Here are three examples.

All Expert Self Care apps are entirely free to download on iOS and Android. No sign-up. No collection of personal data. No in-app purchases. No advertising. Just easy access to trusted information at the touch of a button.
Trusted by clinicians, organisations, and the people who use our apps.

"I'm blown away - it's brilliant. Thank you for restoring my faith in human kindness with this non-judgemental app."
- User, 'distrACT' app
"Outstanding involvement of experts and professionals."
- BMA Patient Information Award Committee
"Accurate and quality app. Delivered on time and on budget, and a pleasure to work with."
- NHS Cambridgeshire
In good company.
Trusted by organisations across health, education, and community services.

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