Quality-assured digital tools to support better self-care and smarter service use - for organisations across health, education, charity, and industry.
We know you want the best possible care for your priority groups. But when staff are stretched, and waiting lists are long, people with higher support needs often remain unsure about:
- what their symptoms mean
- how to self-care
- when and where to get help
This health confusion - often shaped by mixed messages and unreliable online information - can leave people feeling panicky and uncertain about what to do next.
This results in missed opportunities for early support, avoidable crises, and added pressure on already stretched services.
With Expert Self Care apps, you can make health less intimidating. They allow you to reach people who aren't always well-served by traditional services in a new, user-friendly way - complementing leaflets and websites with support that's always in people's pockets, and easing the load on your teams.
Support underserved groups at scale - even when your service capacity is limited.
Think of an Expert Self Care app not as a medical device, but a trusted front door and pocket guide. A calm, easy-to-use, and discreet way to bring together trusted information in one place - available even when offline.
Expert Self Care apps help you put compassionate, digital self-care guidance directly into the hands of people who feel stuck:
- Deliver clear, joined-up content - so people understand their health and make better-informed choices.
- Support confident, safe self-care - with clear, practical guidance that enables people to manage more of their health at home.
- Improve signposting - help people find the right support at the right time.
When your services are strained, build more self-care-aware communities, enable early intervention, and prevent avoidable service use - effortlessly.
Three simple ways to reduce health confusion among priority groups.
1 | Free apps. Give your teams trusted tools to share with people needing more support. Evidence-informed, NHS-compliant - and 100% free. No contract. No sign-up. No set-up. Helping you to provide immediate, safe support at scale.
2 | Localisation. With better signposting, connect people to available local support and improve access to services. Easily add branded homepages and local support directories to promote smarter service use.
3 | Branded apps. Lead by creating a digital support tool built around your organisation and community - for lasting, wide-ranging impact. You get ownership, while we take care of development, content, and maintenance.
Safety, quality, and trust - built in.
Share Expert Self Care tools with confidence:
- Evidence-informed content. Aligned with NHS guidance and best practice, and co-created by teams of clinicians, user experts, and trusted partners.
- Quality assured. Independently assessed by ORCHA, PIF TICK accredited, and DTAC compliant.
- Recognised and trusted. Featured in the Mind App Library, and honoured by the British Medical Association and Nursing Times.
Since 2012, our apps have supported over 250,000 people and delivered more than 1.5 million page views.
What others say.
"Outstanding involvement of experts and professionals."
- BMA Patient Information Award Committee
"I'm blown away - it's brilliant. Thank you for restoring my faith in human kindness with this non-judgemental app."
- User, 'distrACT' app
"Accurate and quality app. Delivered on time and on budget, and a pleasure to work with."
- NHS Cambridgeshire
Join the movement to reduce health confusion.
Trusted by organisations across health, education, and community services.
Whether you want to commission trusted digital tools, build partnerships for impact, or explore new ways to support self-care innovation, we'd love to discuss these with you.
Explore a commercial partnership
A small shift. A meaningful difference.
When people can't easily find reliable health information, confusion grows, and services feel the strain.
Give people one trusted place for compassionate support - and everything starts to feel lighter again.
Many organisations now see apps as a natural part of how they share trusted information - alongside websites, print, and in-person support.
Let's reduce health confusion - together.
If you're looking for new ways to:
- improve wellbeing in your communities
- prevent avoidable crises and harm
- ease pressure on your teams
...we invite you to explore how we can support your work.