At Expert Self Care, we help pressured health and wellbeing service providers get trusted self-care information directly into people's hands – through trusted mobile apps. Use these apps to help your communities make better-informed decisions and give your frontline teams time to breathe – without added workload.
Stop minor health worries from turning into major service pressure.
Whether you work in the NHS, a university, local government, a charity, or industry, health and support services face unprecedented demand.
This pressure on your teams becomes worse when people worry about their health, but:
- lack the right health knowledge to decide what to do next
- feel unsure about managing simple health issues at home
- don't know where to turn for help if they need support
Printed materials to educate people are costly to produce and go out of date quickly. And your website may be complex and not reach those who need your help the most.
This means when people reach for their phones and are exposed to social media, AI, and search results of mixed quality, calling 999 or going to A&E may feel like the only options.
That's where Expert Self Care apps come in.
Our specialist self-care apps are designed to let you put trusted bite-sized health content straight into people's pockets:
- Improve health literacy – enable people to know what's normal and how to spot warning signs
- Encourage self-care – empower people to manage their health before problems escalate
- Signpost support – route users to available resources and the right services
Apps are entirely free and ready to download from the App Store and Google Play. This means your organisation can use them immediately, without added workload or long-winded contracts. No sign-up required. No personal data collection. And no in-app advertising or in-app purchases.
If you need to act fast and are looking for a new way to support more people and reduce preventable service pressure, trusted self-care apps are available to you today.
Built to the highest clinical standards – so you can share with complete confidence.
Here's why commissioners, clinical teams, and wellbeing support services trust our apps:
- Evidence-informed content. Consistent with NHS guidance and best practice. Co-created by teams of clinicians, user experts, and trusted partner organisations.
- Independently quality assured. PIF TICK accredited. Assessed by ORCHA. NHS DTAC compliant.
- Recognised by the profession. Featured in the Mind App Library. Honoured by the British Medical Association and Nursing Times. Winner of the Medilink South West 2026 Award for Advances in Digital Healthcare.
Since 2012, our apps have supported over 250,000 people across the UK and Ireland, delivering more than 1.5 million page views.
Cut through the digital noise: why we're different.
You are likely bombarded with complex digital health pitches. Here's why organisations choose us over standard software vendors:
- Zero IT integration required: Our free apps are ready for use today with no software to install, no contracts to sign, and no technical setup required from your teams.
- Instant clinical safety (NHS DTAC compliant): We have already done the heavy lifting on compliance. Our apps are fully PIF TICK accredited and ORCHA assessed, saving you months of procurement paperwork.
- No data privacy headaches: We collect zero personal data, require no user sign-ups, and feature no in-app ads. Our apps are completely safe to recommend and for people to download from their app stores from day one.
- Proven clinical leadership: You aren't dealing with tech salespeople. Our apps are co-created with clinicians and led by an NHS GP with over 30 years of frontline experience.
Three ways to start – to fit your budget and timeline.
1 | Free apps. Instantly provide extra digital support – no need for a budget. Supply consistent, evidence-informed guidance and counter misinformation – with user-friendly apps your teams and communities can access right away. Easy service pathway integration – no contract, no sign-up, no set-up.
2 | Local app pages. Move beyond printed materials and websites – without starting from scratch. Add your own content and signpost support through a branded homepage and local support directory on existing apps. Enhance your services effortlessly, effectively, and sustainably – most local pages go live within two weeks.
3 | Bespoke apps. Create a specialist self-care app that's your own – without the headache. We design, build, and maintain a fully accredited app around your brand and priorities. Give your community trusted, tailored support while strengthening your organisation's reach and reputation.
Purpose-built for the people your services struggle to reach.
Each of our 10 apps is tailored to address the needs of one specific community – built with clinical experts, partner organisations, and the people who use it. Here are three examples of how we can support your sector:
- Young carers (local government and charities) – balancing education, home life, and caring for someone they love
- Bladder & bowel leakage (NHS) – adults living with the embarrassment and isolation of bladder and bowel incontinence
- Overwhelmed students (higher education) – managing their mental or physical health far from their usual support
All apps are entirely free to download on iOS and Android. No sign-up. No collection of personal data. No in-app purchases. No advertising. Just easy access to trusted information at the touch of a button.
Trusted by the people who matter most.
"I'm blown away – it's brilliant. Thank you for restoring my faith in human kindness with this non-judgemental app."
– User, 'distrACT' app
"Outstanding involvement of experts and professionals."
– BMA Patient Information Award Committee
"Accurate and quality app. Delivered on time and on budget, and a pleasure to work with."
– NHS Cambridgeshire
In good company.
From the NHS and universities to local government, charities, and industry organisations – our apps are widely supported and adopted across the UK and Ireland.
Let's build your digital front door.
To explore how trusted digital health guidance can relieve pressure on your team, let's chat. No hard sell – just a practical look at how we can support your goals.