Branded apps

Specialist branded self-care apps for national and international organisations across health, education, and industry - helping underserved groups get the right support sooner, while easing pressure on stretched teams.

We know you want to give your priority groups the best possible care and support.

But people with higher support needs are often unsure about:

what their symptoms mean
how to self-care
when and where to get help

This health confusion - driven by mixed messages and unreliable online information - leaves people feeling panicky and unsure what to do next.

The result: missed opportunities for early support, avoidable crises, and growing pressure on already stretched services.

With a branded app that reflects your organisation and your standards, you can reach the people you've so far struggled to engage - giving them instant, discreet guidance in the privacy of their phones and easing pressure on your teams.

A simpler way to support people - at scale

You can think of a branded Expert Self Care app not as a medical device, but as a trusted front door and pocket guide - bringing together the information and support you already provide in one calm, easy-to-use place.

A branded self-care app gives your organisation an always-available way to help people:

understand their health
take confident, safe action
find the right support sooner

All under your name and priorities - while we take care of clinical quality, delivery, and compliance.

No advertising. No personal data collection. Barrier-free.

Explore a branded app for your organisation

Supporting people across the care pathway

People don’t move through services in a straight line. Needs change over time - and support often needs to be available before, during, and after contact with services.

Expert Self Care apps can be useful at different points along this pathway, including:

Early concerns or emerging distress - offering clear, trusted information and coping support when people are unsure what they’re feeling or what to do next.
While waiting for support - providing safe, stigma-free guidance and reassurance during gaps, delays, or transitions between services.
Alongside ongoing care - supporting people to manage difficult moments between appointments and reinforcing messages shared by professionals.
During or following a crisis or service contact - helping people feel less alone, understand next steps, and access appropriate ongoing support.

In each case, our apps sit alongside existing services - offering clarity, reassurance, and a safe starting point, rather than replacing professional care.

Who this is for

We work with national and international organisations that want to deliver safe, people-centred, specialist digital support at scale - and are looking for a partner to help them to it well.

Our work includes:

NHS bodies and professional networks reducing avoidable demand
Charities and membership organisations supporting large, diverse communities
Public-sector and industry partners strengthening wellbeing and sustainability

What makes us different

We specialise in creating trusted, large-scale self-care apps for organisations with a duty of care - combining clinical credibility, digital expertise, and real-world delivery experience.

If your organisation wants to make support clearer, safer, and easier to access, we'd love to explore how a branded app could help.

Explore a branded app for your organisation

Quality and credibility - built in

You bring your insight, identity, and goals. We bring the proven framework and end-to-end delivery.

Evidence-informed content. Aligned with NHS guidance and best practice, and co-created with clinicians, user experts, and trusted partners.
Quality assured. Independently assessed by ORCHA, PIF TICK accredited, and DTAC compliant.
Recognised and trusted. Featured in the Mind App Library, and honoured by the British Medical Association and Nursing Times.

Designed for confidence in real life

Your branded app is designed to remove barriers and build confidence:

Intuitive - clean, inclusive design with your visual identity
Clinically safe - PIF TICK-certified, quality-assured, regularly reviewed
Always ready - works offline once downloaded, with built-in signposting
Barrier-free - free to use, no log-ins, no personal data collected
Focused - fast, ad-free, distraction-free experience

Where others offer a tool, we offer partnership.

A complete service - not just an app

Creating a health app from scratch can feel daunting. That's why we take care of everything - so you can stay focused on your role.

From design and content (new or adapted), to project management, stakeholder engagement, compliance, delivery, analytics, and maintenance — we manage the whole journey.

Together, we co-create an app that looks and feels like yours, meets your community's needs, and complies with modern healthcare standards.

Also included:

Marketing resources and toolkit
User support
Compliant contracts
Insurance cover
IP rights for your content

Your investment.

Every branded app is shaped around your goals, your audience, and the real-world context in which it will be used.

We know commissioning a digital health tool is a significant decision. That’s why we make the process transparent, flexible, and outcome-focused from the start - and tailor investment to reflect both purpose and scale.

For public-benefit and mission-led organisations (NHS bodies, charities, education providers, and public bodies), typical investment will be (+VAT):

App development and store launch - from £50,000+ (two dedicated native apps for iOS + Android)
Content - from £10,000 to £50,000+, depending on scope, reach, audience type, and whether content is newly created or adapted
Ongoing support and maintenance - typically 10–15% of development cost per year, covering updates, compliance, and ongoing support

We keep pricing accessible and proportionate for organisations with a clear duty of care - so trusted digital support can reach the people who need it most.

For commercial and industry organisations, investment is tailored to scope, reflecting factors such as:

scale of rollout and workforce size
sector-specific requirements and operating environments
internal engagement, reporting, and evaluation needs

The same standards apply in every case - clinical quality, safety, and partnership - with investment shaped to fit your world.

Every project is backed by a 90-day satisfaction guarantee, giving peace of mind that your app will meet expectations - on time and on budget.

This isn't just an app build. It's a long-term investment in clarity, safety, and sustainable support for the people you serve - and the teams who care for them.

The value of a branded app

A branded app gives you a trusted, visible way to support people at scale - without the cost, complexity, or risk of developing and maintaining a digital product in-house.

You can get value from a branded app through:

Clear ownership and visibility. Your name, values, and priorities are visible in the place people already turn to for support - strengthening trust and recognition.
Consistent, high-quality information. One evidence-informed source reduces mixed messages and helps people receive the same guidance wherever they engage.
Earlier engagement and prevention. A branded app can support people before issues escalate - including while waiting for services or between contacts.
Reduced duplication and staff burden. Digital content can reduce repeated explanations, printed materials, and fragmented web pages.

In practice, many organisations see branded apps as a risk-reduction and capacity-building investment, rather than a technology purchase.

Explore a branded app for your organisation

Ways to extend value

We can also help you explore ways to extend value:

Sponsorships and partnerships to offset costs
App localisation for integrated signposting and wider reach
Evaluation and reporting to build your own evidence around key outcomes

A different kind of digital health partner

There are many app developers. Fewer understand healthcare. Fewer still combine clinical credibility, digital expertise, and long-term partnership.

We’re a specialist provider - not a volume agency. That means:

Personal support, not project hand-offs. You work directly with a senior team that stays involved from scoping to launch and beyond.
Built for health, not adapted later. Our apps are designed from day one around safety, trust, accessibility, and real-world use - not retrofitted after development.
Clear timelines, realistic delivery. Branded apps typically launch in 8–12 weeks, with localised editions in 1–2 weeks - supported by a proven, low-risk process.
A partner, not just a supplier. We stay alongside you as your needs evolve - supporting updates, evaluation, and long-term impact.

That’s why organisations don’t just commission us to build apps. They choose us to help them deliver support safely, at scale, and with confidence.

Proven and trusted

Our apps already support over 250,000 users, with over 1.5 million page views of reliable health content.

"Delivered on time and on budget. Worked flexibly and professionally throughout. Outstanding attention to detail."
Susie Smith, NHS Cambridgeshire
"Top-class app in record time. Efficient, organised, and deeply committed"
Theresa Lowry Lehnen, Irish Student Health Association

Real-world examples

The following apps show how organisations are using trusted digital tools to reach people more effectively - and make support easier to access at scale.

Fit Farmers. A national wellbeing app supporting Ireland’s farming community with trusted self-care guidance and local support - helping reach an underserved group and encourage earlier help-seeking.
HeliOffshore Wellbeing. Created with industry partners to support engineers and operations teams in high-pressure roles, offering confidential access to wellbeing guidance and signposting.
PKD. Co-created for the PKD Charity to support people with polycystic kidney disease, complementing and enhancing information provided through their website and helpline. Supported by National Lottery funding.

If you’re exploring something similar for your organisation - or would like to talk through ideas for a new project - we’d be glad to start a conversation.

Explore a branded app for your organisation

What's at stake - and what's possible

If nothing changes, people will keep:

feeling unsure where to turn
delaying seeking help
relying on mixed messages

And services will continue to carry avoidable pressure.

But with a branded app in place, your organisation creates:

one trusted place for support
clearer pathways to care
more confident self-care

That’s how small shifts create meaningful change - for the people you support and the teams who care for them.

Let's bring your app to life.

We’ll help you shape the plan, build the app, and make sure it delivers - safely, clearly, and sustainably.

When people have access to trusted information, individuals feel empowered, teams feel supported, and services can breathe again.

Ready to explore what's possible for your organisation and the people you support? Let's start with a short, no-obligation conversation about your goals, your audience, and your vision for change.

Explore a branded app for your organisation