Quality assurance
“Quality isn’t just a process – it’s a promise. Every app we create must be something we’d trust for our own patients, families, and friends.”
Dr Knut Schroeder, Founder & Director, Expert Self Care
Quality you can count on.
When you share a health app with your community, you're putting your organisation's reputation behind it. That's why every Expert Self Care app goes through a structured, independently verified quality process – so you never have to wonder whether it's safe to share.
Trust starts with quality, and quality starts with details. That's why we create apps that are:
- Accurate - grounded in the best available evidence.
- Safe - compliant with NHS and established best-practice digital health standards.
- Inclusive - accessible and easy for everyone to use.
This means you can feel confident that everything we deliver meets regulatory standards, stands up to scrutiny, and is fit for purpose – helping you support your people with complete assurance.
How we ensure quality.
When we create apps, we follow a planned, systematic approach at every stage – from first idea to final release:
- Evidence-first design – aligned with the NICE Evidence Standards Framework for Digital Health Technologies.
- Editorial excellence – clear, accurate, accessible content written and reviewed by health professionals and experts by experience (learn more on our Editorial page).
- Structured sign-off – based on the 'PIF Tick' quality mark for trustworthy health information.
- User-friendly design – guided by Apple Human Interface Guidelines and WCAG 2.1 accessibility standards.
- Safety and security built in – no personal data collection, plus Safety Cases and Hazard logs completed for all applicable apps
Each stage is documented, reviewed, and approved – so every app is safe, robust, and ready to share with confidence.
Independent assurance
We don’t just set high standards – we invite others to check we’re meeting them.
- PIF Tick certified - the UK's only independently-assessed quality mark for trustworthy health information.
- ORCHA-reviewed - consistently rated well above benchmark for quality and safety.
- DTAC-compliant - meeting NHS standards for clinical safety, data protection, usability, and interoperability.
External reviews help us stay transparent and accountable – giving you confidence that every assurance claim is independently verified.
Continuous improvement.
Quality isn't a one-off achievement – it's an ongoing process. We build continuous feedback loops and improvement into everything we do:
- In-app feedback – simple, anonymous forms built into every app.
- Expert and partner input – regular feedback during and after development.
- User reviews – active monitoring of app store comments and ratings.
- External reviews – incorporating recommendations from independent assessments like ORCHA.
Want to know more?
If you'd like to learn more about our quality assurance process – or see how we embed safety and evidence at every step – we'd love to hear from you. Get in touch.