Bespoke apps
Create an app around your needs – and the community you support.
If you work in the NHS, a university, local government, a charity, or in industry, you can now reach more of the people you want to support and ease the strain on your teams – with your own bespoke app, co-created with your team and around your priorities.
Your services are stretched. Wait times are long. And too many people end up in crisis because they don't have easy access to the right information.
When leaflets, web pages, and other ready-made solutions are no longer cutting through, and your frontline teams don't have enough capacity to educate at scale, you can now deliver trusted health content straight into people's pockets:
- Help people understand their situation and symptoms – so they can make better-informed decisions about what to do next.
- Equip people to self-care and manage more of their health at home – before problems escalate.
- Signpost the right support – before an ambulance or A&E feel like the only options.
Expand your reach and see real change, fast. Reduce avoidable contacts. Give your teams more breathing room. And help people access the care they deserve.
Is a bespoke app right for us?
A bespoke app may be right for you when your organisation needs to take a new approach to deliver information and is looking for a trusted partner to make it happen, for example in the following circumstances:
- Rising demand – your services are under pressure, and avoidable demand keeps rising
- Unmet needs – your community expects to receive information on their phones, but nothing exists that's built specifically for them
- Digital first – you're committed to a digital-first approach but don't know where to start with app development
- Regulatory complexity – you need to meet compliance and quality standards but lack the in-house expertise to navigate them
- Health inequity – you need to reach more people, in a different way, and at scale
- Organisational readiness – you're a national or international organisation (NHS, national charity, membership organisation, or industry leader) with the mandate and resources to invest in something built entirely around your community
What makes Expert Self Care apps the right foundation.
Each app works like a trusted guide in people's pockets – organised into clear, bite-sized sections covering symptoms, self-care, and where to find help:
- Easy to navigate in a calm moment – with trusted information all in one place.
- Reliable in a crisis – even when offline or out of data.
- Safe and secure – no personal data collection, clinically reviewed, and totally private.
With a bespoke app, every word, every section, and every signposting link is built specifically for your community – not adapted from something else.
A complete service – not just a build.
The thought of creating a health app from scratch can feel daunting, and we're here to manage the entire process for you, so you and your team can stay focused on the job in hand.
- Co-creation and content – we create new content – or adapt yours – together with your team, clinicians, and community representatives.
- Design and development – we build two native apps for you (iOS and Android) under your own branding.
- Compliance and quality assurance – your app will be ORCHA assessed, PIF TICK accredited, DTAC compliant, and regularly reviewed.
- App Store launch – we manage app submission and approval for the Apple App Store and Google Play.
- Analytics and reporting – we collect and report anonymous usage data to help you measure and evaluate real-world impact.
- Marketing toolkit – we supply ready-to-use assets to help you and your teams drive uptake.
- Ongoing maintenance – we continue to be responsible and accountable for updates, compliance reviews, and continuous improvement
You bring your insight, identity, and goals. We bring the proven framework and everything needed to deliver.
Typical time from your first call to launch: 8-12 weeks.
Built for communities that needed something different.
Every bespoke app starts with a community that needed something that didn't yet exist. Here are three examples:
- Fit Farmers – a national wellbeing app for Ireland's farming community with historically low help-seeking rates
- HeliOffshore Wellbeing – built with industry partners to support offshore helicopter engineers in high-pressure working environments, offering confidential wellbeing guidance and signposting
- PKD App – co-created with the PKD Charity to support people living with polycystic kidney disease, complementing their existing helpline and website. Supported by National Lottery funding
Your community could be next.
A partner – not just a supplier.
When you commission a bespoke app, you're not just getting a short-term service and a product – you're working with a team that stays with you for the long term.
- Personal, senior-led support – your organisation works directly with the same experienced team from scoping to launch and beyond.
- Built for health and safety from day one – our apps are designed around clinical safety, trust, and real-world use – not retrofitted after development.
- Realistic timelines, proven delivery – bespoke apps typically launch in 8-12 weeks, supported by a transparent, low-risk process.
- Long-term partnership – we stay alongside your organisation as your needs evolve, supporting updates, evaluation, and ongoing impact.
What our partners say.
- "Delivered on time and on budget. Worked flexibly and professionally throughout. Outstanding attention to detail."
Susie Smith, NHS Cambridgeshire and Peterborough- "Top-class app in record time. Efficient, organised, and deeply committed." Theresa Lowry Lehnen, Irish Student Health Association
- "Outstanding involvement of experts and professionals." BMA Patient Information Award Committee
A meaningful investment – made with confidence.
We scope and price every bespoke app individually – determined by your goals, your community, and the scale of your needs. We make the process transparent and outcome-focused from the start.
Every project is backed by a 90-day satisfaction guarantee – so your organisation can commission with confidence, knowing your app will be delivered on time, on budget, and to the standard agreed.
Let's discuss what a bespoke app could do for your organisation.