Team
The team behind apps you can trust.
Built by people who understand healthcare, responsibility, and real-world pressure.
At Expert Self Care, trusted health support starts with people - not technology. Our project teams bring together GPs, health information specialists, developers, designers, and lived-experience experts - combining healthcare, health education, and digital expertise under one roof.
We’re a small, specialist core team by design. That allows us to stay hands-on, clinically grounded, and responsive - while working closely with partner organisations and wider project teams to deliver at national and international scale.
Project teams
Behind every app is a wider project team - a collaboration between lived experience experts, health professionals, and partner organisations.
Each project typically brings together 10-50 contributors and 3-10 partner organisations, depending on scope and need. By co-creating in this way, we ensure every app reflects the real needs and voices of the communities it serves - so your organisation can trust it's relevant, inclusive, and effective.
This means everyone we work with has a clear point of contact, a hands-on team, and a partner who stays closely involved - from early ideas to delivery and ongoing support.
You can find full details of team members and partners in the 'About' section of each app.
Core team
Dr Knut Schroeder
GP & Health Information Specialist
Founder & Director, Clinical Safety Officer
Honorary Senior Clinical Lecturer, University of Bristol
“My role is to make sure every app meets the highest possible standards of quality and safety.”
Knut is a UK GP with over 30 years’ NHS experience and a passion for helping people understand their health with confidence. He leads our projects and clinical safety processes, ensuring every product and service for you is evidence-based, reliable, and easy to use.
Knut has written four health books (including Diagnosing Your Health Symptoms For Dummies) and taught at the University of Bristol. His mission: to help organisations give people clear, trusted health support - anytime, anywhere.
Jeremy Bassett
Mobile App Developer
“I build the frameworks that make our apps smooth, reliable, and easy to use - even offline.”
Jeremy has more than 20 years’ experience in software development, creating robust mobile solutions across multiple industries. He specialises in turning ideas into seamless, secure apps for iOS and Android - ensuring your users get consistent, dependable access to trusted content - even in challenging, real-world situations.
Jake McMurchie
Web Developer and Designer
“I keep our website running smoothly - so it looks sharp and is easy to navigate.”
Jake combines technical skill with creative design, developing and maintaining websites for high-profile clients alongside Expert Self Care. Outside of work, he's an accomplished saxophonist and winner of the BBC Jazz Album of the Year.
We'd love to explore opportunities with you to bring trusted self-care support to more people - safely, responsibly, and at scale.