Company
Trusted health apps. Easy to share. Built for impact.
We make it simple for NHS teams, universities, charities, local authorities, and employers to give people reliable health support - straight from their phones. Our apps help reduce pressure on staff, improve outcomes for communities, and strengthen trust in your services.
Who we are.
Expert Self Care was founded in 2012 by Dr Knut Schroeder, a UK GP with more than 30 years’ experience in the NHS and higher education.
What began as a single student app has grown into a library of award-winning, quality-assured tools supporting underserved groups across the UK and beyond.
We’re a small, dedicated core team combining clinical experience, health content expertise, and digital design - united by a shared goal: to make trusted self-care accessible to everyone.
What we do.
We create trusted, user-friendly mobile apps that help organisations:
- Reach people quickly with reliable, practical self-care support.
- Reduce unnecessary demand by helping people make better decisions earlier.
- Save staff time with clear, shareable, evidence-informed resources.
- Strengthen their reputation as leaders in the adoption of safe, digital innovation.
Each app is designed to complement - not replace - existing care, providing round-the-clock support in people's pockets.
Who we support
Our apps are used by NHS teams, universities, charities, local authorities, national bodies, and employers to reach priority groups such as:
- Students and young people with mental health difficulties
- People who self-harm or feel suicidal
- Those with eating disorders
- Young carers and their families
- Irish farmers
- Offshore helicopter staff
Each app is co-created with users and subject matter experts, so content feeld relevant, practical, and compassionate.
Our purpose
To make it easy for organisations to share trusted health advice through mobile apps - empowering people to look after themselves and enabling services to focus on those who need them most.
How we're funded
We’re a privately owned company - independent, ethical, and free from outside shareholders. Our first apps were self-funded, and we continue to grow with integrity.
Our income comes from:
- Organisational subscriptions for local editions of our apps
- Commissions for branded apps
- Grants from trusted public or not-for-profit bodies
- Ethical commercial partnerships
Our commitment: All our apps remain free to download, offering full access without ads, in-app purchases, or personal data collection.
Recognition
- British Medical Association Patient Information Award for Wellbeing (2019) - distrACT app
- Nursing Times Award for Continence Care (2022) - CONfidence app
Start a conversation.
We’d love to explore how we can help your organisation support the people you serve - safely, simply, and at scale.