Team

The team behind apps you can trust.

We're a small, specialist core team by design – hands-on, clinically grounded, and highly responsive.

Behind every mobile application we launch is a broader, multidisciplinary project network that brings together clinicians, health information specialists, technical developers, UI designers, and lived-experience contributors.

Each project typically integrates over 10 partner organisations and dozens of co-creators, ensuring our apps mirror the exact real-world needs of the communities they serve.

You can view full, transparent lists of the clinical panels, peer reviewers, and partner organisations in the 'About' section of each individual app.

Core team

Photo Knut

Dr Knut Schroeder
Founder & Director | Clinical Safety Officer
GP, Health Information Specialist & Honorary Senior Clinical Lecturer, University of Bristol

 

“My role is to make sure every app meets the highest possible standards of quality and clinical safety.”

  • Frontline clinical authority: Knut brings over 30 years of active NHS and higher education experience to lead our product strategies and rigorous clinical safety processes.
  • Industry-recognised expert: He is a trusted advisor to the Patient Information Forum (PIF) and the Self Care Forum, and has authored four health books, including Diagnosing Your Health Symptoms For Dummies.
  • Guaranteed oversight: Every piece of digital content we produce is personally overseen by Knut to ensure it is strictly evidence-based, reliable, and fully compliant with clinical and regulatory standards.

Connect with Knut on LinkedIn.

 

Jeremy Bassett

Jeremy Bassett
Mobile App Developer
Senior Software Systems Architect

 

 

“I build the secure digital frameworks that keep our apps smooth, reliable, and accessible – even when offline.”

  • Decades of technical mastery: eremy brings more than 30 years of elite software engineering experience to our development pipelines.
  • Native mobile development: He turns complex user pathways into seamless, secure, native applications engineered specifically for iOS and Android.
  • Frictionless accessibility: His system architectures ensure that vulnerable groups can access life-saving signposting and self-care content instantly, regardless of data limits or cellular signal.

 

Photo of Jake McMurchie

Jake McMurchie
Web Developer and Designer
Digital Presence Engineer

 

 

 

“I optimise our digital platforms so your journey from discovery to partnership is clear, sharp, and effortless.”

  • Creating technical balance: Jake seamlessly blends advanced technical programming with intuitive user-experience (UX) design.
  • System optimisation: He manages our central web infrastructure, keeping our public-facing platforms secure, highly accessible, and fast.
  • Diverse excellence: Outside of digital engineering, Jake is an accomplished professional saxophonist and a previous winner of the prestigious BBC Jazz Album of the Year award.