Editorial
"Good information can change lives. Our job is to make sure it's accurate, kind, and easy to trust."
Dr Knut Schroeder, Founder & Director, Expert Self Care
Giving you confidence to share support that’s safe, clear, and reliable.
When it comes to health information, trust matters.
Unsafe or confusing advice doesn’t just put people at risk - it also creates extra demand for already stretched services.
Our evidence-informed editorial process means you can confidently share our apps, knowing every word is accurate, safe, and user-tested.
Who's behind our content.
Each app is co-created by a carefully chosen project team, bringing together:
- Clinical leadership - led by Dr Knut Schroeder, GP and Health Information Specialist
- Citizens - people with lived experience, patients, carers
- Health experts - NHS professionals, researchers, and topic specialists
- Partners - NHS bodies, universities, local authorities, charities, social enterprises and trusted private partners
Every contributor declares any conflicts of interest, and all editorial decisions remain fully independent.
Our editorial promise
We follow a rigorous process so you can trust what you share. All our content is:
- Accurate - based on the best available evidence
- Clear - written in plain English and easy to understand
- Reliable - reviewed by experts and lived experience contributors
- Respectful - inclusive, sensitive, and suitable for all audiences
- Accountable - updated regularly, with errors corrected quickly
Certified for quality
We hold the PIF TICK - the UK's only independently assessed quality mark for trustworthy health information - meeting a 10-point standard covering user involvement, evidence use, accessibiliy, updates, and sign-offs.
How we use Artificial Intelligence (AI)
We sometimes use AI tools to:
- Suggest clearer phrasing
- Explore different content structures
- Check spelling, grammar, and readability
But AI is never the final voice. Every piece is reviewed and approved by qualified health professionals and experienced editors.
We never publish AI-only content - human judgement, care, and accountability always come first.
Why this matters for your organisation.
Working with Expert Self Care means you can:
- Share trusted resources with confidence and credibility
- Reduce the risk of unreliable information reaching your community
- Strengthen your organisation’s reputation for quality and care
- Save time by using rigorously verified, ready-to-share content
Reliable information doesn't just build confidence - it protects people and strengthens trust in your service.
Want to know more?
If you'd like to to learn more about our editorial process, contribute to our reviews, or share feedback, we'd love to hear from you.