Localisation
When people reach the right support sooner, pressure eases across the system - from health and education to charity and industry.
Local home and signposting pages help organisations guide people to the help that fits their needs - reducing confusion, avoidable demand, and strain on your teams.
You can think of a localised Expert Self Care app not as a medical device, but as a clear, trusted map to local help - bringing together services, pathways, and signposting in one place people already carry with them, without adding clinical or regulatory complexity.
Without that kind of joined-up access, even well-designed local services can be hard for people to find and use.
Plus, you can include messaging that aligns with your priorities and your community's needs, or conduct user surveys directly from within your page.
Why local access matters
Too often, people looking for health support and local services can't find what they need because information is:
- hidden across complex websites
- spread over multiple services and platforms
- buried in leaflets that may be out of date or not at hand
- hard to access when out and about
That’s where localising apps makes the difference - turning scattered local information into one clear, trusted place for support.
Who it's for
App localisation is for organisations that want to make support easier to find and easier to use, including:
- NHS areas and ICBs - helping people reach the right care sooner, prevent crises, and reduce avoidable demand
- Local councils - connecting residents with public health, wellbeing, and community support in one clear, accessible place
- Universities and colleges - strengthening student wellbeing, preventing mental health emergencies, and improving local care pathways
Some organisations use localisation to reflect local pathways. Others to reduce printed materials, or to give staff one trusted resource to share. The model is flexible by design.
Localisation also helps you show visible leadership in digital, people-centred care.
What's included
Each local app edition gives you everything you need to connect people with support and make local services more visible - while strengthening trust and belonging.
- Branded local home page. A dedicated space for your organisation or area, linking directly to a local service directory.
- Local service directory. A single, easy-to-use page showing all available local support - with your branding, content, imagery, short videos.
- Anonymous analytics. Measure and evaluate how people are using the app, and generate evidence of real-world impact.
- Feedback surveys. Engage users in new ways and conduct surveys from within your page to help shape and improve your services and better address your community's needs.
- Free content updates. Refresh or edit information anytime, at no extra cost.
- Marketing toolkit. Ready-to-use and bespoke assets to help you promote the app and maximise uptake.
And you're not on your own - we support you with content and design from day one.
Investment and set-up
Every localisation is designed and delivered to the same high standards of quality, safety, and partnership.
The difference is simply the context in which the app is used.
For public-benefit organisations (NHS, councils, charities, education):
- From £400/month (+VAT) - billed monthly or annually (prices may vary between apps)
- Discounts for multi-page subscriptions
- 90-day money-back guarantee
- Quick set-up: call, co-design, launch in 1-2 weeks
We keep pricing accessible for organisations with a duty of care and limited budgets - so trusted digital support can reach the people who need it most.
We can also explore sponsorship and partnership options to help offset costs - or even create opportunities for your organisation to generate revenue through localisation.
For industry and commercial partners:
Localisation for industry partners often involves different operating environments - for example:
- larger workforces
- multi-site delivery
- international reach
- sector-specific requirements or reporting needs
For this reason, we estimate the scope and value of localisation with you, taking into account:
- scale and rollout needs
- size and structure of your organisation
- branding and internal engagement goals
- reporting and evaluation expectations
- the level of ongoing partnership and support required
This means we can tailor the investment to scope, while maintaining the same commitment to safety, quality, and collaboration.
Whatever your sector, you'll work with the same team, the same standards, and the same partnership approach - shaped to fit your world.
Understanding the value of localisation
Localisation is a relatively small, predictable investment with the potential to unlock meaningful value over time.
The examples below are illustrative scenarios, intended to help organisations explore potential value in their own context. They are not guarantees or claims of savings.
Localisation can support value in several practical ways:
- Low cost per person reached. A localised app can support hundreds or thousands of people over the course of a year. For many organisations, this means the cost works out at less than the price of a cup of coffee per person per year, while remaining available 24/7, offline, and without ongoing staff time.
- Access to an app without the cost or risk of building one. Localisation provides many of the benefits of having a trusted app - without the time, cost, clinical risk, or ongoing responsibility involved in developing, maintaining, and updating one. Content, quality assurance, and updates are handled centrally, while the app reflects your local context and priorities.
- Earlier action and clearer use of services. When people have access to trusted self-care guidance and local signposting, they may feel more confident managing issues earlier and using services more appropriately - helping to ease pressure on stretched teams.
- Reduced duplication and waste. Localisation can reduce reliance on printed materials, avoid duplication across websites, and provide one consistent, trusted place for information and pathways.
- Avoiding a single escalation. In many systems, the cost of one avoided escalation (such as an unnecessary urgent contact, appointment, or admission) can exceed the annual cost of localisation. Some organisations therefore view localisation as a risk-reduction investment, rather than a cost-saving tool.
- Shared and sustainable funding models. Localisation can be grant-funded, sponsor-supported, or shared across teams or areas - helping spread costs while increasing reach.
Localisation isn’t about replacing services or promising savings. It’s about making trusted support easier to find, earlier, and in the moments people need it most.
If nothing changes
Without clear, easy-to-find local support, people will continue to:
- struggle to know where to turn
- delay getting help
- rely on mixed messages and unreliable sources
And services will keep carrying avoidable pressure - even when better, simpler solutions are within reach.
What becomes possible instead
When you localise apps, your team and community get:
- one trusted place for local support
- clearer pathways to the right help
- more confident self-care
...with the potential to reduce avoidable demand on already stretched services.
It’s a small change that can make a meaningful difference - for the people you support and for the teams who care for them.
Bring trusted digital support closer to home.
To check availability for app localisation, or simply talk through what's possible, let's have an informal conversation.