Branded apps

Your own trusted health app - built around your brand, your services, your community.
Ideal for NHS teams, universities, charities, local authorities, and employers, a branded app combines our proven, PIF TICK-certified framework with your identity and services - giving people support they can trust, and giving your organisation a tool that improves health, reduces demand, and strengthens reputation.
Why this matters.
- Unsafe online advice leads to poor decisions and preventable crises.
- Websites and leaflets often miss the people who need them most.
- Most teams don’t have the capacity to keep content current and accessible.
People feel unsupported, services face rising pressure, and your staff are firefighting.
How branded apps help.
- Build trust - your name and logo up front.
- Put support in people's pockets - 24/7, even offline.
- Ease pressure on staff - fewer crises, more time for care.
What you get.
- Your identity - logo, colours, welcome screen.
- Your services - built-in local signposting.
- Your analytics - track usage and evidence impact.
We handle everything.
- Co-design, development, and project management
- Trusted, certified health content (new or adapted) +/- interactive features
- App store submission and launch (iOS and Android)
- Built-in feedback tools and analytics
- Ongoing reviews, updates, and quality assurance (PIF TICK, DTAC, ORCHA)
- App evaluation and KPI reporting
Included as standard: marketing toolkit, user support, contracts & policies, insurance cover, and your IP rights.
Why this works.
- Trusted - evidence-based, regularly updated content.
- Engaging - people always carry their phones.
- Inclusive - no ads, no sign-up, no data collection.
- Fast - proven framework, ready to adapt.
Your investment.
Every project is different, but here's what to expect (excl. of VAT):
- Development: from £25K per app (iOS + Android)
- Content: from £10K-£50K+
- Maintenance: 10–15% of development cost per year
We shape the project around your goals and budget, with options to offset costs through sponsorship and partnership.
Proven and trusted
- 250,000+ users and 1.5M+ page views
- Winners of BMA Patient Information Award and Nursing Times Award
- Certified with the PIF TICK and featured in ORCHA libraries.
"Delivered to time and on budget. Worked flexibly and professionally throughout. Outstanding attention to detail."
Susie Smith, NHS Cambridgeshire"Top-class app in record time. Expert Self Care was efficient, organised, and deeply committed"
Theresa Lowry Lehnen, Irish Student Health Association
Let's bring your app to life.
We start with a short conversation about your vision - then shape a brief, agree on scope, and build something that works for you and your community.
Arrange a friendly quick chat today