Branded apps
Create a trusted self-care support app that carries your name - and your values.
Give your community reliable, evidence-based guidance they can trust - under your own brand.
We make it effortless to design, build, and launch a fully certified health app that improves outcomes, strengthens engagement, and reduces service pressure - all with clinical rigour, expert support, and zero hassle from start to finish.
When people can't find clarity, everyone feels the strain.
Too often, people turn to unsafe online advice. Crises deepen, demand rises, and staff end up firefighting instead of focusing on those who need care most.
You can change that - easily.
A simpler, smarter way to reach and support people.
With a branded self-care app, your organisation can offer people a trusted, accessible way to understand their health and wellness, manage issues early, and find the right support - all under your name and values.
And because we handle the design, content, compliance, and delivery, your app is fully managed and ready to launch - a high-quality digital solution built around your goals and your community.
Why it matters.
Many organisations face the same challenge: how to provide clear, safe health information when time, budgets, and capacity are tight.
- Unsafe online advice leads to poor decisions and preventable crises.
- Web-based information and leaflets struggle to reach the people who need them most.
- Staff lack the time to create and maintain accurate content.
A branded app gives you a sustainable, always-available solution - improving access, protecting services, and building trust.
Who it's for.
We work with national and international organisations that want to lead change through trusted digital self-care - including:
- NHS bodies and professional networks looking to empower people and reduce avoidable demand.
- Charities and trade associations aiming to support specific populations at scale.
- Public-sector and corporate partners committed to improving wellbeing, sustainability, and health outcomes.
How it works.
You bring your identity, services, and insight. We provide the proven app framework, trusted content, and complete delivery.
Together, we’ll co-create an app that looks and feels like yours - designed to meet the needs of your community and the standards of modern healthcare.
Designed to remove barriers and build trust.
Every app we create is built for safety, simplicity, and accessibility:
- Intuitive to navigate - a clean, inclusive design for all users.
- Clinically safe - PIF TICK-certified, quality-assured, and regularly reviewed.
- Always ready - works offline once downloaded.
- Barrier-free - free to use, no sign-ups, no personal data collected.
- Seamless experience - fast, ad-free, and distraction-free.
All-inclusive specialist service, tailored to you.
Creating a health app from scratch can feel daunting - we make it easy.
Our complete service covers everything from concept to launch and beyond:
- Your identity - logo, colours, welcome screen.
- Your content - trusted health information, new or adapted.
- Your services - built-in signposting to local or partner support.
We take care of the rest: co-design, project management, testing, stakeholder engagement, launch, analytics, maintenance, and compliance with PIF TICK, DTAC, and ORCHA.
You also receive a marketing toolkit, user support, compliant contracts, insurance cover, and IP rights for your content.
Why we're different.
In digital health, trust is everything.
Most app developers don’t understand healthcare. Most health content providers don’t build apps.
We bring both together - combining clinical expertise, digital innovation, and lived experience input.
What sets us apart:
- Clinically grounded - built with medical expertise and reviewed by professionals.
- Proven and scalable - a framework tested and used by thousands.
- Inclusive - free, ad-free, and data-free for users.
- Collaborative by design - co-created with clinicians, partners, and lived experience experts.
- Recognised - PIF TICK-accredited, ORCHA-approved, and honoured by the BMA and Nursing Times.
Where others offer one piece of the puzzle, we deliver the whole solution - trusted content, robust technology, and continuous support, all in one partnership.
Your investment.
Every branded app is shaped around your goals, audience, and budget - with clear pricing and support from day one.
We know commissioning a digital health tool is a major decision. That’s why we make the process transparent, flexible, and outcome-focused from the start.
Typical costs (excl. VAT):
- Development - from £25K per app version (iOS + Android)
- Content - from £10K–£50K+, depending on scope
- Maintenance - 10–15% of development cost per year
We can also explore:
- Sponsorships and partnerships to offset costs.
- Local app editions for integrated signposting.
- Evaluation and reporting support to evidence outcomes.
Every project is backed by a 90-day satisfaction guarantee - giving peace of mind that your app will meet expectations, on time and on budget.
Proven and trusted
Our apps already support over 250,000 users, with over 1.5 million page views of reliable health content.
"Delivered on time and on budget. Worked flexibly and professionally throughout. Outstanding attention to detail."
Susie Smith, NHS Cambridgeshire"Top-class app in record time. Expert Self Care was efficient, organised, and deeply committed"
Theresa Lowry Lehnen, Irish Student Health Association
Let's bring your app to life.
We start with a friendly conversation - about your goals, your audiences, and your vision for change. Then we shape a plan, build your app, and make sure it delivers exactly what your community needs.
Because when people have access to trusted information, everyone benefits: individuals feel empowered, teams feel supported, and services can breathe again.
Ready to explore what's possible? Let's start the conversation.