Own-brand apps

Own brand app example

 

If you're health or care provider looking for a new way to get reliable health information into people's hands, you can create own-brand apps with us to engage with your communities, give people a better service experience and stand out from the crowd. 

From tackling misinformation to increasing your reach, there's so much an own-brand app can help you achieve.

Get an all-inclusive package that takes care of all aspects of your app project — from scoping and building your app to creating the content, managing the project, handling the paperwork and supporting you with marketing.

The cost for an app development package will be around £50K to £100K+, depending on specifications. App maintenance will be around 10-15% of the develop costs.

Consider an own-brand app for your organisation.

Own-brand apps are for larger organisations wanting to enhance their service provision, such as:

  • NHS and professional bodies
  • National and regional charities
  • Corporates in the health and care sector

Empower your communities.

With your own app, you can enable your communities to access the information they need in seconds — in one easily accessible place. Help people avoid frustrating — and potentially harmful — online searches. Cater for people with poor signal, no money for data, or no access to a computer — and be more digitally inclusive.

Reach more people and boost your reputation.

BRANDING | Customise your app(s) with your logo and brand identity. Engage your communities and raise awareness of your organisation.

REACH | Allow easy and almost instant distribution of your content through the Apple App Store and Google Play.

USER EXPERIENCE | Update your content anytime to keep it fresh. Delight app users with user-friendly interfaces, easy navigation, and fast-loading pages.

Get an all-inclusive package.

ESTABLISHED APP FRAMEWORK | Save time and effort and tap into our experience and expertise. We use a tried and tested app framework (developed and refined over 12 years) that make your app run smoothly and gives users an excellent experience.

PROJECT MANAGEMENT | We take care of your app project from start to finish — including post-launch maintenance and user support. We have well-established app development and project management processes. Launch your quality app with minimum effort (and headache) and stay focused on your job.

CONTENT DEVELOPMENT | We can use or adapt your content — or develop it from scratch. Benefit from in-house medical and writing expertise, a network of content reviewers, and well-developed editoral processes. Have the option of getting your content badged with the PIF Tick — the only independently-assessed quality mark for print and digital health information.

Package details and example specifications.

Your app development package includes:

  • App design and development (2 apps - iPhone and Android)
  • Backend development
  • App store listing and launch
  • Content development and review
  • Project management
  • Partner communications and feedback management
  • User support
  • Compliance with industry standards (NHS Digital Technology Assessment Criteria (DTAC) and Organisation for the Review of Health and Care Apps (ORCHA) Baseline Review (OBR))
  • Backend development and content management
  • Professional indemnity and cyber insurance
  • Legal issues, including contracts, user terms and conditions, and privacy policies
  • Marketing support with graphic assets, campaign strategy templates and social media post
  • Introduction to our networks and useful resources
  • App analytics
  • Built-in user feedback function

What people say.

"a pleasure to work with", "delivered to time and on budget", "worked flexibly and professionally in response to the changing needs of the project", "emphasis on quality and accuracy of content was demonstrated at every stage", "regular verbal and written progress reviews in addition to caring and supportive suggestions", "accurate and quality app"

Susie Smith, Project Lead 'Just One Norfolk Health Passport' app

 

"I highly recommend the services of Expert Self Care Ltd", "delivered in record time a 'top class' app", "working on the 'Student Health Matters' app with Dr Knut Schroeder and the Expert Self Care Ltd team was a wonderful experience", "efficient, professional and highly organised, Expert Self Care's level of commitment, and attention to detail throughout the process was exceptional", "the app is a tremendous resource"

Theresa Lowry Lehnen, Project Lead and Lead Author 'Student Health Matters' app, Irish Student Health Association

Discuss your app's specifications.

To create a project brief and determine the price for your app, we discuss:

AIMS AND OBJECTIVES | What do you want to achieve with the app? Who is it for?

STANDARD OR BESPOKE | Do you wish to use our standard app framework or add new features, (which might lead to additional costs)? What's your budget?

CONTENT | Will you provide your own content, or do you want us to create new health content from scratch? Will your content require frequent changes? Do you want PiF Tick certified content?

SIZE | How many sections do you want? How many pages will your app contain?

REVENUE OPPORTUNITIES | The potential for future earnings (such as licenses for local customised pages, partnership deals or ethical advertising) could reduce upfront costs — and might generate income for you.

CERTIFICATION | Do you want the app to bear the PIF Tick quality mark? Do you want it to be certified in line with the Digital Technology Assessment Criteria (DTAC) and ORCHA Baseline Review (OBR)?

MAINTENANCE |  Your app will require maintenance and updates, depending on the size, functionality and purpose of your app.

Pricing: what you get for your investment.

Prices start from around £50K for app development (using your own content) and to £100K+ for broader specifications.

  • APP DEVELOPMENT | £25K per app (iPhone and Android) using our high-quality app framework without substantive modifications. Includes submission to the app stores. Functional changes to the app may incur extra costs.
  • CONTENT DEVELOPMENT | From £10K to £50K+, depending on the scope of the app, the complexity of the topic area, and how much own content you provide and want us to include.
  • MAINTENANCE | Allow for a service and maintenance fee at 10-15% of the project cost per year.

Extra value items included in the price:

  • CERTIFICATIONS | PIF Tick, DTAC, ORCHA OBR.
  • BACKEND DEVELOPMENT | We have well-developed app servers allowing good communication between an app's code and the content database, so your app will be robust and easy to edit.
  • PROJECT MANAGEMENT | We manage the entire project for you, from start to finish.
  • MARKETING SUPPORT | Get help with promotion, creating bespoke graphic assets, and co-creation of an effective marketing plan.
  • CUSTOMER SUPPORT | We can manage user support.
  • LEGAL | Including contracts, terms and conditions, and privacy statement.
  • INSURANCE | Public liability, professional indemnity, and cyberinsurance.

You will get ownership of the intellectual property of the app's 'brand' and the copyright or an unlimited exclusive licence for the content.

Get in touch

Get in touch to find out more, register your interest and apply for a local customised page.

CONTACT US TO FIND OUT MORE

 

Page last reviewed: 2 June 2024