We are a small, flexible and passionate core team with a 'will-do' attitude. We thrive on providing a great user and customer experience and getting things done. 

We also take pride in what we do - and in doing the best job possible.

For all our app projects we recruit new sub-teams with:

  • NHS health professionals
  • Users ('experts by experience')
  • Topic experts (researchers, opinion leaders)
  • Partner organisations (such as universities, NHS, charities and other organisations)

You can find details of our sub-teams on our apps' 'team' pages.


Our core team members are:

Knut Schroeder

Dr Knut Schroeder MD PhD MRCP FRCGP

Founder & Managing Director, Content Editor




Knut is an experienced family doctor (GP) and Honorary Senior Clinical Lecturer in General Practice at the University of Bristol.

He holds a degree in Medical Education and is a Fellow of the Royal College of General Practitioners as well as a Board Member of the UK Self Care Forum.

He is author of four books, including Diagnosing Your Health Symptoms For Dummies, and has had papers published in international peer-reviewed journals.

Learn more about him via his LinkedIn profile.



sharmila-choudhuryDr Sharmila Choudhury PhD (Oxon)

Language and Copy Editor



Sharmila ensures that the health information we produce is written in plain English, so that it's easy to read and understand.

She is an experienced independent former BBC television producer and script editor with a desire to make science and health more accessible to people.

For over 15 years she's been working on internationally acclaimed TV programmes, including major scientific series with Sir David Attenborough, honing her storytelling and scriptwriting skills.

Find out more about her on her LinkedIn page.



Jeremy BassettJeremy Bassett

Mobile App Developer




Jeremy does his best to make sure our apps are easy to use and nice to handle.

He is an enthusiastic, experienced and innovative software developer and app designer.

Jeremy has over 20 years' experience and has worked with market leaders in various industry sectors.

His own app development company PocketLogic provides comprehensive solutions for the iPhone and iPad.



dave ashbyDave Ashby

Digital Designer





Full of creative energy, Dave makes sure our apps look pretty and professional.

He designs and builds digital projects with a focus on websites, app design and animation.

Dave has over 10 years' combined experience in various fields, including graphic design, web design, application design, animation, 3D-modelling, photography and coding.

His design company LiquidLizard has worked with various high-profile companies and institutions, including the BBC and Panasonic.



Photo of Jake McMurchieJake McMurchie

Web Developer and Designer





With his logical mind, Jake is in charge of keeping our website up-and-running and making it easy to use.

Based in Bristol, Jake's designed a number of websites for high-profile clients.

He is also an award-winning saxophonist (!), and with his band Get the Blessing won the BBC Album of the Year in the BBC Jazz Award in 2008. How cool is that!


Learn more about other people we work with, including our student panel, our advisory board and our outside partners.